Spotify Wrapped (Spotifyまとめ) has become a year-end ritual in Japan. For nine years, we helped shape its presence in Japan, growing from quiet support to a deeper creative partnership as the moment itself became part of the culture.
Spotify Wrapped (Spotifyまとめ) has become a year-end ritual in Japan. For nine years, we helped shape its presence in Japan, growing from quiet support to a deeper creative partnership as the moment itself became part of the culture.
Challenge
How do you remix Wrapped so it grooves in Japan, without skipping the beat that made it a global anthem?
Challenge
How do you remix Wrapped so it grooves in Japan, without skipping the beat that made it a global anthem?
The Solution
What began as localization became something more. We helped shape Wrapped across in-app experiences, social, merchandise, pop ups, and out of home.
The Solution
What began as localization became something more. We helped shape Wrapped across in-app experiences, social, merchandise, pop ups, and out of home.
