rare
standard
Rare defines what makes a brand distinct. Its vision, character and competitive edge.
Standard defines how that distinction operates consistently across teams and markets.
We named Rare Standard to reflect the balance every global brand must achieve.
rare
standard
Rare defines what makes a brand distinct. Its vision, character and competitive edge.
Standard defines how that distinction operates consistently across teams and markets.
We named Rare Standard to reflect the balance every global brand must achieve.
How It All Started
It began in Tokyo with the question:
Why do good brands lose coherence as they expand beyond headquarters?
This was the question that shaped our endeavours across design, brand leadership and operational clarity. Each client, each project and each stage added layers. The craft. Systems thinking.
The discipline required to make good work seen and felt across teams and markets.
Roy Husada, founder & ceo. Over 25 years of experience working with brands throughout Japan and Asia.
INTERSECTION
Rare Standard emerged from that progression.
Built on the conviction that brand lives at the intersection of creativity and structure, and that the real work is ensuring creative intent holds together across distance, culture and complexity.
We remain hands-on where it matters. Close to the work when direction is needed. Deliberate about stepping back when teams need space to grow. Quiet ambition. Careful craft. That is how Rare Standard operates.
Values
Our values are the heartbeat of everything we do
Our Team
We are a team that shows up.
Let the work speak for itself.
We bring different disciplines, perspectives and lived experiences.
This range sharpens how we think and how we build for our partners.
We bring different disciplines, perspectives and lived experiences.
This range sharpens how we think and how we build for our partners.
focused
focused
prepared
prepared
accountable
accountable
5 LANGUAGES
5 LANGUAGES
ZERO VANITY METRICS
ZERO VANITY METRICS
ALLERGIC TO BS
ALLERGIC TO BS
40% NIGHT OWLS
40% NIGHT OWLS
rare
standard
Rare defines what makes a brand distinct. Its vision, character and competitive edge.
Standard defines how that distinction operates consistently across teams and markets.
We named Rare Standard to reflect the balance every global brand must achieve.
How It All Started
It began in Tokyo with the question:
Why do good brands lose coherence as they expand beyond headquarters?
This was the question that shaped our endeavours across design, brand leadership and operational clarity. Each client, each project and each stage added layers. The craft. Systems thinking.
The discipline required to make good work seen and felt across teams and markets.
Roy Husada, founder & ceo. Over 25 years of experience working with brands throughout Japan and Asia.
Rare Standard emerged from that progression.
Built on the conviction that brand lives at the intersection of creativity and structure, and that the real work is ensuring creative intent holds together across distance, culture and complexity.
We remain hands-on where it matters. Close to the work when direction is needed. Deliberate about stepping back when teams need space to grow. Quiet ambition. Careful craft. That is how Rare Standard operates.
Values
Our values are the heartbeat of everything we do
Our Team
We are a team that shows up.
Let the work speak for itself.
We bring different disciplines, perspectives and lived experiences.
This range sharpens how we think and how we build for our partners.
focused
prepared
accountable
5 LANGUAGES
ZERO VANITY METRICS
ALLERGIC TO BS
120% COMMITTED
rare
standard
Rare defines what makes a brand distinct. Its vision, character and competitive edge.
Standard defines how that distinction operates consistently across teams and markets.
We named Rare Standard to reflect the balance every global brand must achieve.
rare
standard
Rare defines what makes a brand distinct. Its vision, character and competitive edge.
Standard defines how that distinction operates consistently across teams and markets.
We named Rare Standard to reflect the balance every global brand must achieve.
How It All Started
It began in Tokyo with the question:
Why do good brands lose coherence as they expand beyond headquarters?
This was the question that shaped our endeavours across design, brand leadership and operational clarity. Each client, each project and each stage added layers. The craft. Systems thinking.
The discipline required to make good work seen and felt across teams and markets.
Roy Husada, founder & ceo. Over 25 years of experience working with brands throughout Japan and Asia.
INTERSECTION
Rare Standard emerged from that progression.
Built on the conviction that brand lives at the intersection of creativity and structure, and that the real work is ensuring creative intent holds together across distance, culture and complexity.
We remain hands-on where it matters. Close to the work when direction is needed. Deliberate about stepping back when teams need space to grow. Quiet ambition. Careful craft. That is how Rare Standard operates.
Values
Our values are the heartbeat of everything we do
Our Team
We are a team that shows up.
Let the work speak for itself.
We bring different disciplines, perspectives and lived experiences.
This range sharpens how we think and how we build for our partners.
We bring different disciplines, perspectives and lived experiences.
This range sharpens how we think and how we build for our partners.
focused
focused
prepared
prepared
accountable
accountable
5 LANGUAGES
5 LANGUAGES
ZERO VANITY METRICS
ZERO VANITY METRICS
ALLERGIC TO BS
ALLERGIC TO BS
40% NIGHT OWLS
40% NIGHT OWLS
rare
standard
Rare defines what makes a brand distinct. Its vision, character and competitive edge.
Standard defines how that distinction operates consistently across teams and markets.
We named Rare Standard to reflect the balance every global brand must achieve.
How It All Started
It began in Tokyo with the question:
Why do good brands lose coherence as they expand beyond headquarters?
This was the question that shaped our endeavours across design, brand leadership and operational clarity. Each client, each project and each stage added layers. The craft. Systems thinking.
The discipline required to make good work seen and felt across teams and markets.
Roy Husada, founder & ceo. Over 25 years of experience working with brands throughout Japan and Asia.
Rare Standard emerged from that progression.
Built on the conviction that brand lives at the intersection of creativity and structure, and that the real work is ensuring creative intent holds together across distance, culture and complexity.
We remain hands-on where it matters. Close to the work when direction is needed. Deliberate about stepping back when teams need space to grow. Quiet ambition. Careful craft. That is how Rare Standard operates.
Values
Our values are the heartbeat of everything we do
Our Team
We are a team that shows up.
Let the work speak for itself.
We bring different disciplines, perspectives and lived experiences.
This range sharpens how we think and how we build for our partners.
focused
prepared
accountable