Client
Back Market
Client
Back Market
Back Market’s global “Downgrade Now” campaign establishes refurbished tech as a clever, confident choice: smart, stylish, and sustainable.
Back Market’s global “Downgrade Now” campaign establishes refurbished tech as a clever, confident choice: smart, stylish, and sustainable.
Challenge
How do you adapt a global campaign while shifting perceptions and highlighting performance, value, and credibility to the Japanese market?
Challenge
How do you adapt a global campaign while shifting perceptions and highlighting performance, value, and credibility to the Japanese market?
Make the Brand Work
We reimagined Back Market's global “Downgrade Now” campaign to bring to life a full-funnel brand campaign that was tailored to the Japanese audience. Every touchpoint from OOH, digital, and platform assets were fine tuned to drive local resonance while maintaining the global campaign's playfulness.
Make the Brand Work
We reimagined Back Market's global “Downgrade Now” campaign to bring to life a full-funnel brand campaign that was tailored to the Japanese audience. Every touchpoint from OOH, digital, and platform assets were fine tuned to drive local resonance while maintaining the global campaign's playfulness.
