Client
Adobe
A rare starter’s guide crafted to help both new and seasoned members of the Adobe Japan team understand the value of brand. Not just to follow it, but to feel it, protect it, and grow it together.
A rare starter’s guide crafted to help both new and seasoned members of the Adobe Japan team understand the value of brand. Not just to follow it, but to feel it, protect it, and grow it together.
Challenge
How do you make a legendary brand resonate in Japan’s local cultural soil without losing the soul that makes it iconic?
Challenge
How do you make a legendary brand resonate in Japan’s local cultural soil without losing the soul that makes it iconic?
Make the Brand Work
We created the Adobe Brand Chartbook (ABC), a purposeful tool to introduce core brand values in a way that bridges global intent with local understanding, empowering every team members to build with clarity, consistency, character and confidence.
Make the Brand Work
We created the Adobe Brand Chartbook (ABC), a purposeful tool to introduce core brand values in a way that bridges global intent with local understanding, empowering every team members to build with clarity, consistency, character and confidence.
