Client
Spotify
Client
Spotify
We helped Spotify pair and integrate a Japanese typeface that works alongside Spotify Mix, Spotify's new and custom brand typeface.
We helped Spotify pair and integrate a Japanese typeface that works alongside Spotify Mix, Spotify's new and custom brand typeface.
Challenge
How do you pair a Japanese typeface with Spotify Mix to echo its rhythm, clarity, and flexibility while making sure the brand’s voice comes through in every character?
Challenge
How do you pair a Japanese typeface with Spotify Mix to echo its rhythm, clarity, and flexibility while making sure the brand’s voice comes through in every character?
Make the Brand Work
After font-speed-dating our way through a lineup of promising candidates, we matched Spotify Mix with Tazugane Gothic, a pairing that felt warm, human, and perfectly in sync. We made it official by facilitating licensing and creating a practical guide for smooth adoption, resulting in typography that feels local, playful, and unmistakably Spotify.
Make the Brand Work
After font-speed-dating our way through a lineup of promising candidates, we matched Spotify Mix with Tazugane Gothic, a pairing that felt warm, human, and perfectly in sync. We made it official by facilitating licensing and creating a practical guide for smooth adoption, resulting in typography that feels local, playful, and unmistakably Spotify.
