Case Study
Typeface, Remixed
Spotify's japanese brand typeface
Client
Spotify
Year
2025
We helped Spotify pair and integrate a Japanese typeface that works alongside Spotify Mix, Spotify's new and custom brand typeface.
Snapshot
A brand typeface is a system, not a font file — and in Japan, it’s a system that needs a second script.
Client: Spotify · What it is: selection and integration of a Japanese typeface to pair with Spotify Mix · Selected: Tazugane Gothic · Scope: candidate evaluation, licensing facilitation, and a practical adoption guide · Outcome: typography that feels local, playful, and unmistakably Spotify.
Typography is fun!
Anonymous Mouse
RH Member
The business situation
When Spotify introduced Spotify Mix, its custom brand typeface, the Japanese market needed a partner script that could carry the same rhythm, clarity, and flexibility across thousands of touchpoints — with licensing clear enough that teams could actually use it, not just admire it.
After font-speed-dating our way through a lineup of promising candidates, we matched Mix with Tazugane Gothic — warm, human, and perfectly in sync. Making it official meant facilitating the licensing and writing the adoption guide, because a typeface pairing only becomes a brand system once every team can apply it without guessing.
Let’s bring your vision to life
Alex Scott is your first conversation. Tell him the challenge your are facing in and he’ll help you figure out what it actually needs, whether that’s a project, a retainer, or simply a pointer in the right direction.
Alex Scott
Your first point of contact
Contact us
Case Study
Typeface, Remixed
Spotify's japanese brand typeface
Client
Spotify
Year
2025
We helped Spotify pair and integrate a Japanese typeface that works alongside Spotify Mix, Spotify's new and custom brand typeface.
Snapshot
A brand typeface is a system, not a font file — and in Japan, it’s a system that needs a second script.
Client: Spotify · What it is: selection and integration of a Japanese typeface to pair with Spotify Mix · Selected: Tazugane Gothic · Scope: candidate evaluation, licensing facilitation, and a practical adoption guide · Outcome: typography that feels local, playful, and unmistakably Spotify.
Typography is fun!
Anonymous Mouse
RH Member
The business situation
When Spotify introduced Spotify Mix, its custom brand typeface, the Japanese market needed a partner script that could carry the same rhythm, clarity, and flexibility across thousands of touchpoints — with licensing clear enough that teams could actually use it, not just admire it.
After font-speed-dating our way through a lineup of promising candidates, we matched Mix with Tazugane Gothic — warm, human, and perfectly in sync. Making it official meant facilitating the licensing and writing the adoption guide, because a typeface pairing only becomes a brand system once every team can apply it without guessing.
Let’s bring your vision to life
Alex Scott is your first conversation. Tell him the challenge your are facing in and he’ll help you figure out what it actually needs, whether that’s a project, a retainer, or simply a pointer in the right direction.
Alex Scott
Your first point of contact
Contact us