Case Study
Student Evergreen
Making Buying Guides Work Harder
Client
Back Market
Timeframe
2024/25
We brought student buying guides to life by making it fun and bold and optimized for SEO.
Snapshot
SEO content doesn’t have to look like SEO content.
Client: Back Market · What it is: student buying guides rebuilt as branded, search-optimized evergreen content · Scope: illustration and infographic system reusable across every guide · Timeframe: 2024–25 · Outcome: content that ranks, reads, and is unmistakably Back Market.
Fun and colorful. BM is always on the edge of playful.
Roy
Creative Director
The business situation
Buying guides are usually the least loved content a brand ships: functional, templated, and invisible. Back Market needed theirs to pull double duty — ranking in search while still feeling like the brand — without a bespoke production effort for every single guide.
The answer was a system, not a set of one-offs: reusable illustrations and infographics that keep production fast, the brand consistent, and give evergreen SEO content a personality it rarely gets. Overlooked formats are exactly where consistent brand execution quietly compounds.
Let’s bring your vision to life
Alex Scott is your first conversation. Tell him the challenge your are facing in and he’ll help you figure out what it actually needs, whether that’s a project, a retainer, or simply a pointer in the right direction.
Alex Scott
Your first point of contact
Contact us
Case Study
Student Evergreen
Making Buying Guides Work Harder
Client
Back Market
Timeframe
2024/25
We brought student buying guides to life by making it fun and bold and optimized for SEO.
Snapshot
SEO content doesn’t have to look like SEO content.
Client: Back Market · What it is: student buying guides rebuilt as branded, search-optimized evergreen content · Scope: illustration and infographic system reusable across every guide · Timeframe: 2024–25 · Outcome: content that ranks, reads, and is unmistakably Back Market.
Fun and colorful. BM is always on the edge of playful.
Roy
Creative Director
The business situation
Buying guides are usually the least loved content a brand ships: functional, templated, and invisible. Back Market needed theirs to pull double duty — ranking in search while still feeling like the brand — without a bespoke production effort for every single guide.
The answer was a system, not a set of one-offs: reusable illustrations and infographics that keep production fast, the brand consistent, and give evergreen SEO content a personality it rarely gets. Overlooked formats are exactly where consistent brand execution quietly compounds.
Let’s bring your vision to life
Alex Scott is your first conversation. Tell him the challenge your are facing in and he’ll help you figure out what it actually needs, whether that’s a project, a retainer, or simply a pointer in the right direction.
Alex Scott
Your first point of contact
Contact us