Case Study
One Brand, Every Occasion: A Complete Toolkit for a Member Organization
How Rare Standard built a member organization a complete, self-serve brand toolkit (website, templates, stationery, and event collateral) so a non-design team stays on-brand.
Client
A Japanese member organization that runs events and member communications
Engagement
Multi-year brand toolkit build, 13 projects
A Japanese member organization needed to look and feel like one coherent brand across everything it does: a website, member communications, presentations, stationery, and the events and galas at the center of its calendar. The catch? It is run by staff and volunteers, not designers. We built it a complete, reusable brand toolkit: website production, presentation and newsletter templates, a stationery system, and full event collateral, from gala invitations and booklets to merchandise, photo, and video. The result is a self-serve brand system. The team can produce on-brand materials for the next event or newsletter without commissioning design from scratch each time, and the organization presents consistently to its members and guests across every occasion.
Snapshot
A member organization’s brand shows up at a gala, in a newsletter, on a business card, and on stage. Consistency can’t depend on hiring a designer for each one.
Sector: member organization (events + member communications) · Market: Japan · Engagement: multi-year brand toolkit build, 13 projects · Scope: website production, presentation and newsletter templates, stationery, gala and event collateral (invitations, booklet, merch, photo/video), lecture documentation · Model: reusable templates and a system so a non-design team stays on-brand.
The business situation
The organization’s brand had to appear consistently across a wide spread of touchpoints: digital (website, newsletters), everyday (business cards, presentations), and high-visibility events (an annual gala, lectures). Each one is an occasion where members and guests judge the institution. But with no in-house design function, every touchpoint risked being made ad hoc, off-brand, and from scratch. At an institution, that inconsistency reads as a lack of seriousness.
The requests came one occasion at a time: an invitation, a PowerPoint template, a set of newsletter layouts. The real need was a toolkit, reusable templates and a coherent system a non-design team could operate on its own, so the brand stayed consistent between commissions and the organization stopped paying to reinvent the same materials. For a team without designers, the deliverable isn’t the asset. It’s the template that lets them make the next asset correctly themselves.
Let’s bring your vision to life
Alex Scott is your first conversation. Tell him the challenge your are facing in and he’ll help you figure out what it actually needs, whether that’s a project, a retainer, or simply a pointer in the right direction.
Alex Scott
Your first point of contact
Contact us
Case Study
One Brand, Every Occasion: A Complete Toolkit for a Member Organization
How Rare Standard built a member organization a complete, self-serve brand toolkit (website, templates, stationery, and event collateral) so a non-design team stays on-brand.
Client
A Japanese member organization that runs events and member communications
Engagement
Multi-year brand toolkit build, 13 projects
A Japanese member organization needed to look and feel like one coherent brand across everything it does: a website, member communications, presentations, stationery, and the events and galas at the center of its calendar. The catch? It is run by staff and volunteers, not designers. We built it a complete, reusable brand toolkit: website production, presentation and newsletter templates, a stationery system, and full event collateral, from gala invitations and booklets to merchandise, photo, and video. The result is a self-serve brand system. The team can produce on-brand materials for the next event or newsletter without commissioning design from scratch each time, and the organization presents consistently to its members and guests across every occasion.
Snapshot
A member organization’s brand shows up at a gala, in a newsletter, on a business card, and on stage. Consistency can’t depend on hiring a designer for each one.
Sector: member organization (events + member communications) · Market: Japan · Engagement: multi-year brand toolkit build, 13 projects · Scope: website production, presentation and newsletter templates, stationery, gala and event collateral (invitations, booklet, merch, photo/video), lecture documentation · Model: reusable templates and a system so a non-design team stays on-brand.
The business situation
The organization’s brand had to appear consistently across a wide spread of touchpoints: digital (website, newsletters), everyday (business cards, presentations), and high-visibility events (an annual gala, lectures). Each one is an occasion where members and guests judge the institution. But with no in-house design function, every touchpoint risked being made ad hoc, off-brand, and from scratch. At an institution, that inconsistency reads as a lack of seriousness.
The requests came one occasion at a time: an invitation, a PowerPoint template, a set of newsletter layouts. The real need was a toolkit, reusable templates and a coherent system a non-design team could operate on its own, so the brand stayed consistent between commissions and the organization stopped paying to reinvent the same materials. For a team without designers, the deliverable isn’t the asset. It’s the template that lets them make the next asset correctly themselves.
Let’s bring your vision to life
Alex Scott is your first conversation. Tell him the challenge your are facing in and he’ll help you figure out what it actually needs, whether that’s a project, a retainer, or simply a pointer in the right direction.
Alex Scott
Your first point of contact
Contact us