Case Study
10 Years of Wrapped
For ten years, we helped shape Spotify Wrapped in Japan.
Client
Spotify Japan
Engagement
10 years of creative partnership
Spotify Wrapped (Spotifyまとめ) has become a year-end ritual in Japan. For ten years, we helped shape its presence here, growing from quiet support to a deeper creative partnership as the moment itself became part of the culture.
Creative challenges
Localizing Spotify Wrapped for Japan required balancing cultural adaptation with global brand consistency.
Starting with language localization, we expanded to full campaign execution: in-app experience design, social content production, merchandise, pop-up events, and OOH campaigns. The result: locally resonant activation maintaining Wrapped's global campaign recognition and impact.
From language to culture
What began as language localization expanded into full campaign execution: in-app experience design, social content production, merchandise, pop-up events, and out-of-home campaigns. Each year the moment grew, and so did the scope of what had to feel unmistakably Wrapped and unmistakably Japanese at the same time.
Ten years of renewals is its own kind of result. A global campaign moment kept its worldwide recognition while becoming something Japan looks forward to every December, because the local execution was never an afterthought.
Let’s bring your vision to life
Alex Scott is your first conversation. Tell him the challenge your are facing in and he’ll help you figure out what it actually needs, whether that’s a project, a retainer, or simply a pointer in the right direction.
Alex Scott
Your first point of contact
Contact us
Case Study
10 Years of Wrapped
For ten years, we helped shape Spotify Wrapped in Japan.
Client
Spotify Japan
Engagement
10 years of creative partnership
Spotify Wrapped (Spotifyまとめ) has become a year-end ritual in Japan. For ten years, we helped shape its presence here, growing from quiet support to a deeper creative partnership as the moment itself became part of the culture.
Creative challenges
Localizing Spotify Wrapped for Japan required balancing cultural adaptation with global brand consistency.
Starting with language localization, we expanded to full campaign execution: in-app experience design, social content production, merchandise, pop-up events, and OOH campaigns. The result: locally resonant activation maintaining Wrapped's global campaign recognition and impact.
From language to culture
What began as language localization expanded into full campaign execution: in-app experience design, social content production, merchandise, pop-up events, and out-of-home campaigns. Each year the moment grew, and so did the scope of what had to feel unmistakably Wrapped and unmistakably Japanese at the same time.
Ten years of renewals is its own kind of result. A global campaign moment kept its worldwide recognition while becoming something Japan looks forward to every December, because the local execution was never an afterthought.
Let’s bring your vision to life
Alex Scott is your first conversation. Tell him the challenge your are facing in and he’ll help you figure out what it actually needs, whether that’s a project, a retainer, or simply a pointer in the right direction.
Alex Scott
Your first point of contact
Contact us